Search engine optimization
Google and the other search engines are an increasingly important source of potential customers, and high search
engine rankings for relevant search phrases will greatly increase traffic to your website, giving you:
• more visitors
• more customers
• more sales
• more money in your pocket
SEO allows you to market your business:
• cost effectively
• to a very wide audience
• to customers searching for your services
• over a sustained period of time
Search Engine Optimisation is among the most cost-effective ways to promote your business, allowing you to
efficiently reach large numbers of highly targeted customers. Organic SEO focuses on the main Google results,
meaning that you do not need to pay every time someone clicks on your listing. For this reason organic SEO can
prove to be excellent value for money.
SEO has a greater reach than traditional marketing channels, such as local radio stations, because your business
can be found by customers across the whole BG, or even worldwide.
SEO is more focused than traditional marketing channels, since your website will only be marketed to people who
are actively searching for the products and services you provide within your desired catchment area.
SEO gives longer lasting results than traditional marketing channels. Today's newspaper adverts become tomorrow's
fish'n'chips wrappers, but money invested in obtaining top Google rankings will pay for itself many times over, for
weeks and months to come.
Finally, SEO helps your business stand out in a crowded marketplace. If your website does not appear near the top
of the search engine results then potential customers will use one of your competitors instead. So each day you
delay starting your SEO campaign means more potential customers visiting your competitors, and more lost sales.
You may be particularly interested in SEO if:
• you are starting a new company
• your website does not attract many (or any) visitors
• your website does not rank highly for key search phrases
• your website is regularly outranked by competitors' websites
• your typical customers use the internet for researching and buying
• you want to reduce your overall marketing spend
